I have always had a deep love for living life to the full and taking care of my mind.
Hi there, my name is Cara-Lisa, yoga fanatic, skin care and cosmetics entrepreneur, brand expert, content curator, and wanderluster. I have always had a deep love for living life to the full and taking care of my mind and body by doing what I love daily! When I am innovating, I am in my element, which is why I have such a love for creative marketing.
As a teen I would spend hours paging through magazines, completely enthralled and utterly fascinated by the advertising and marketing techniques and strategies used by my favourite brands. My early interest in advertising, coupled with my masters degree in industrial psychology (cum laude) have held me in good stead for truly understanding the deep psychology of advertising, which in turn has helped me to build a brand of my own. In leveraging the nutrition, yoga, fitness and lifestyle components of my life, I have been able to successfully establish myself as a reputable brand within the fitness, and wellness market, offering online nutritional advice, recipe and meal plans, pop up healthy brunch and yoga events, and providing my audience with expert nutrition, fitness, lifestyle and travel advice on my blog.
Although I have now moved into the beauty space, I previously owned Caralishious, a low carb, sugar-free vegan ice-cream, which achieved national distribution in South Africa. The lifestyle that I embrace and share with my audience has made me real to them, has enabled them to connect with me on a more personal level, and has in turn resulted in sincere brand buy-in and long term brand loyalty. Building a personal brand has been a wild ride, and it always brings me such joy to see how far my brand has grown. Over the past 3 years some great career highlights include having successfully secured an ambassador contract with Adidas South Africa, which enabled me to partake in numerous local and international Adidas launch campaigns, featuring on the cover of Essentials, Fit Life and Get It magazines, being selected as a top 10 finalist for the Womens Health south Africa Next Fit Star Competiton, appearing on numerous south African television and radio shows, and providing expert nutrition, fitness and lifestyle content and advice for large publications including Mind body Green, Cosmopolitan South Africa, Womens Health South Africa, Elle South Africa, Glamour Womens Health Germany, IOL, the Sunday Times, independent Newspaper, Cape Argus, Men’s Health South Africa, Grazia, and People Magazine to name a few. I am now in the process of developing a beauty range which will be launching early in 2021. Watch this space ;)