CONSIDERING COVID – THE WELLNESS INDUSTRY IS A HUGE PRIORITY

Updated: Mar 22, 2021


Currently, the travel industry is on pause while the world works collectively to fight the spread of COVID-19. Before coronavirus hit, the stats show that in 2017, 830 million wellness trips were made. By 2020, the assumption is this will have surpassed the 1 billion mark. Today, health-conscious travellers are expecting everything from full-blown retreats to integrated wellness solutions. Businesses importantly are eager to leverage that momentum.

However, once the market begins to recover, with the right measures in place, wellness travel has the potential to thrive as the post-COVID consumer prioritises their health, perhaps more so than ever before. Adapting online to deliver digital content and to keep customers engaged, fully connected and ready for future loyalty is what the current focus is right now.

In 2019