Roxy Robinson


Roxy Robinson
Co-Founder

“People will always remember how you made them feel “. Roxy strives to create unforgettable memories and experiences for people to live fulfilled lives.

Born in South Africa, 1986, Roxy Robinson was a determined and competitive individual from the very beginning. From representing her country in gymnastics at the age of 11, to starting her own business at 17, there was little that could deter Roxy from achieving greatness. Now, founder and CEO of the Roxstar Group and proud nominee of First National Bank’s Businesswoman of the Year in 2017, and SMD Businesswoman of the Year in 2018 and 2019 consecutively, Robinson is one of the most connected businesswomen in the industry. Her love for people and life has undoubtedly been the driving force behind her work, but it is Roxy’s ultimate goal to share this passion through the creation of opportunities and unique experiences. Despite the overwhelming success that Roxy has achieved over the years, her desire to instil happiness in people’s lives that has remained consistent throughout. It is through a balance of determination, competitiveness, tenacity, and strong work ethic that has given Roxy the footing to become the proud owner of five successful companies that continue to grow and flourish.

Whilst still in school, a 17-year-old Roxy identified a gap in the market and promptly began to formulate a business model for promotional events. What started out as a few friends modelling for various events quickly transformed into a business that sourced models with the skills and personalities to interact and engage with clients. It wasn’t long before the success of her self-made business drove Roxy to pursue further studies whilst exploring entrepreneurial opportunities, all of which would eventually lead her to travel the world, secure international contracts, and build her very own brand from the ground up. Now, apart from successfully co-founding numerous companies, Roxy has expanded her global network to form partnership relations in 124 countries.

A major turning point in Roxy’s career came about during the Soccer World Cup in South Africa, 2010. Using her self-established network of contacts and connections, Roxy captured the attention of numerous international key players, where she was able to showcase her skills in hosting world-class events and provide VIP services, ultimately putting her business on the map. Soon after, she invested in the creation and launching of her core passion, Amore Vitae – an online platform that allows students from all parts of the globe to have access to internship and employment opportunities, as well as student benefits in travel and related deals. Over the years, Roxy’s ambition has led to an exponential growth in her business, which shows no signs of slowing down any time soon.

Here is a brief summary of Roxy’s continuously expanding enterprise:

  • In 2004, Roxy launched her Model agency, which now stands at a network of a whopping 3878 international models.
  • In 2010, the Consulting & Concierge business kicked off
  • 2010 saw the opening of the Event company
  • In 2014, Roxy was awarded shares and became the marketing director of a software business for her invaluable IP brought to the partnership
  • The PA Club for executive personal assistants and the Roxstar Models membership, a division of the concierge business, was launched in 2015
  • In 2017, the Incentive Travel and Corporate Concierge divisions of the Roxstar Group were launched
  • Her most recent venture, a luxury wellness and lifestyle retreat business, was launched in 2019, in partnership with celebrity fitness instructor and motivational speaker, Dolvett Quince

Outside of business, Roxy is a supporter of numerous charities. She is a born entrepreneur and laughs when reminiscing that the first word she properly learnt to spell growing up was “entrepreneur”. She is definitely the girl at the airport that picks the business magazine over the Celeb Gossip Mag. One of Roxy’s favourite quotes is “ people will always remember how you made them feel “ she therefore strives to create unforgettable memories and experiences for people to live fulfilled lives.

The partnership with Dolvett focusses on creating high end luxury wellness retreats. It is a perfect partnership as Roxstar Concierge brings years of experience to the table with unrivalled insider access and value. Consequently we are very proud to have formed this new partnership with Dolvett and look forward to an ever increasing flow of happy, satisfied clients.


SA CELL : +2779 479 8882
UK CELL : +4474 7935 1307

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